The recent Harvard Business Review article How to Make Sure You’re Not Using Data Just to Justify Decisions You’ve Already Made has a very good advice on how to avoid implementing non-relevant KPIs for your business and how to set up a winning data driven strategy. Data is key in today’s big and small businesses. However, you cannot simply rely on it alone. In order to be successful you need to have clear goals and definitions, backed by data. As concluded also in another HBR